A Complete Career Guide on Digital Marketing “Digital marketing is an umbrella term that includes any and all of the online strategies that companies use to identify, build, and target an audience in the hopes of turning them into customers. ” Top Roles in Digital Marketing 1.      Search Engine Optimization Specialist ·          Search Engine Optimization (or SEO as it’s called in the digital marketing world) is marketing jargon for “making sure your online content comes up when people search for it online.” ·          If technical jobs and analytical skills are your strong suit, search engine optimization roles might be right up your way. ·          A Search Engine Optimization Specialist’s primary goal is to generate targeted website traffic and make it rank on Google’s first page for relevant keywords. ·     ...