Rebranding the Dead Horse: A Higher Education Strategy
Rebranding the Dead Horse: A Higher Education Strategy In the grand campuses of Premium Top B-Schools and Engineering Institutions , the dead horse is usually called Outcome Excellence Model 2040 . Everyone knows it stopped breathing somewhere around the third accreditation cycle, but nobody is brave enough to dismount. Instead, the management proudly buys it a designer saddle labelled Innovation Ecosystem and announces it in a glossy brochure. When students stop believing in learning and start believing only in placement posters, the response is swift: change the rider. A new batch of students is recruited with even shinier promises. When they also look confused, the faculty is sent to a development program titled How to Ride Faster Horses in the Digital Age . The horse, meanwhile, remains gloriously deceased. Placements are transformed into a carefully staged institutional ritual. A startup consisting of three employees and a single operational laptop is elevated to t...