Inspirational Women - Malavika Hegde
As rightly said by prominent statesman of the Kuru Kingdom Bhisma, a brave women is fearless, she is aware that life is difficult, but she doesn't let it stop her from succeeding in her goals. A courageous lady faces every difficulty with confidence and bravery, taking on the challenges of every day without hesitation.
Here is the 21st century's best example for a strong women and what a women can achieve if she decides.
Meet the Courageous, Commendable and Daring Sri Malavika Hegde, the present chairman of CCD (Cafe Coffee Day). She is the daughter of Mr. S M Krishna, Former CM, Karnataka, Governor of Maharashtra & Former Foreign Minister of India. This article presents you few remarkable milestones of this dynamic women in regaining CCD's lost glory and compete with Starbucks in the coming years.
1. After the death of her husband, VG
Siddhartha (Founder of CCD) - Malvika Hegde joined the coffee chain as
the chairman, which had a whopping debt of over 7000 CR+. She wrote to
all the 25,000+ employees that she would do her best to save CCD and
carry forward the legacy her husband left behind.
2. Malavika
Hegde met every single lender personally and asked them to renegotiate
non-operational debt which reduced interest payments significantly. The
group paid Rs 1,644 CR to its lenders. With the non-operational burden
out of the picture, it was time to focus on operational efficiency.
3.
She cut massive costs by shutting down unprofitable coffee machines.
Surprisingly, those machines were at business parks "coffee" is
prominent. CCD came from 1000+ outlets to just 500. Debt stood at 5000
CR now. Great work Malavika - but how will you generate money to pay the
rest of the goddamn debt?
4. Simple - I will sell my stakes to
shareholders. And, that is what Malavika did. CCD offloaded a portion of
their stake to Mindtree, Shriram Credit Company and Way2Wealth. This
move got the debt down from 5000 CR to 2693 CR. She also raised money
from Blackstone private equity, through a strategic acquisition of
Global Village Tech Park in Bengaluru. Although it reduced the family's
stake in the company, the time demanded to preserve the legacy.
5.
2693 CR was still a lot of debt. Malavika had no other option but to
increase revenue to reduce liability. She struck gold in exporting
high-quality Arabica beans from her 20,000-acre farm. The demand started
going through the roof in foreign countries. She also launched the CCD
Value Express kiosk, where customers could find a CCD outlet on the
highway, in workplaces, theatres, or even within their favourite malls.
The debt came down significantly to 1731 CR.
6. Cut to today, CCD
has 572 cafes in 165 cities, 333 value express kiosks and over 36,000
coffee machines. Malavika has reduced the debt to just 465 CR today.
(95% reduction from where it started)
7. More importantly, She
never left the country. She raised her two children independently when
her husband committed suicide due to debt. She got that same debt down
in 2 years and continues to carry forward his legacy and now creating
one of her own.
(Source:https://www.linkedin.com/posts/surya-pratap-singh-2709a0236_business-work-coffee-activity-7084071880189517825-cWFg?utm_source=share&utm_medium=member_desktop)
In a world where males are in charge, asking questions is a man's right, as it was in this instance.- why not Siddhartha shared his burdens with her in the right time rather than taking all the stress to himself and suffering with depression and ultimately commutting suicide?
- What circumstances did not allow her to help before the tragedy. Was she not allowed to contribute?
- Siddhartha was not listen to her?
Regardless of what happened in the past, this partcular real story of a real woman of substance is simply incredible to think how strong a woman's inner-innate strength can be. She deserves much more.
The progress of a nation will be blocked; if it's women are locked.
About the Blogger
|
T |
halari
Sanjeev Kumar is a consultant in Learning – Skills training & Development –
Coaching, working at different levels of individual personal and professional development.
Having around 21 years of industry and academic experience, worked at different
level of teaching and skills training. A Doctorate in Business Management, Master graduate in Psychology, Train the Trainer
certified, e-Trainer certified, qualified in UGC National Eligibility Test,
Qualified in State level eligibility test of Andhra Pradesh, a
certified soft skills trainer, a registered counseling psychologist and a motivational speaker in Eenadu Television. Presently working at CMRIT, Bengaluru in the capacity of Assoc Professor.
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